Publication

Newspaper or TMC product. Sunday Denver Post, Monday Denver Rocky Mountain News, etc.

Package

A collection of one or more preprints or products inserted into a jacket for insertion into a publication. Each package is given a name, known as the package code, which is used to identify the package by type and to establish its defaults.

Ad Zone

A geographic division of the publication’s distribution normally sold to customers placing insert advertising. Advertising Zones are formed by combining one or more Advertising Routes. The ad zone then serves as shorthand notation for the associated routes.

Ad Route

The lowest level of distribution that can be targeted for insert distribution. An ad route generally consists of one or more circulation carrier routes that share the same advertising zone, class of sale, and other marketing elements. An ad route may be a member of only one ad zone, but may be a member of an unlimited number of alternate zones.

Alternate Zone

A group of ad routes that shares a common element, and can be geographic or demographic in nature.

Preprint Version

The physical preprint stock to be inserted according to one or more preprint orders. A version is uniquely identified by its Preprint Code (name) and a Version Date, which may be assigned by the printer or designated to match the intended publication date. Versions are used to track all inventory movement and stock status, and provide a means to clearly track and identify preprint orders without corresponding inventory or on-hand stock not covered by a preprint order.